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The company's Path of Service program, first established in 1992, allows employees to take up to a week per year of paid leave to engage in local volunteer projects. Volunteerism, philanthropy and sustainability In the end, the controversy had little effect on sales. The company began more publicly to embrace the urban youth market. In an editorial in The Amsterdam News, Swartz refuted the charges of racism and met with Black cultural leaders to explain Timberland's position. Though Swartz denied any plan to distance his company's name from young Black and Hispanic consumers to maintain its image, his comments led to a backlash among some Black artists who publicly dropped the brand. In a 1993 New York Times article about "outdoor" clothing brands' cross-over appeal to Black and Hispanic inner-city youth, Jeffrey Swartz downplayed the importance of the urban youth market in Timberland's success, saying that the company concentrated its advertising on its core customers, "honest working people", adding that the urban market was not "sustainable". Prominent artists who featured them in songs or music videos included Tupac Shakur, The Notorious B.I.G., and Jay-Z. Cultural impact Īs Timberland boots grew in popularity through the 1980s and '90s, they were taken up by musicians, hip-hop artists, and other cultural figures, gaining the nickname, "the Air Jordans of boots" and becoming "the required footwear of the inner-urban set". In late 2021, Supreme and Timberland collaborated with the MLB team New York Yankees to produce a Yankees-logoed boot. Timberland has worked with numerous footwear and fashion brands to create one-off models brands include Supreme, Tommy Hilfiger, Jimmy Choo, Off-White, Beeline, and OVO.
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The best shoe spray will waterproof and shield your shoes from dirt, mud, and more. That said, finding the best shoe protector spray is essential when it comes to the longevity of your footwear. Whether leather, suede, canvas, or other material that’s not weather resistant, protecting your shoes is a top priority for some. Do you sacrifice a great outfit to save your shoes? Or, do you pray that it won’t rain while you’re outside? It’s a conundrum that shoe aficionados have faced for a very long time. We’ve all walked out the front door in our favorite pair of sneakers or leather shoes and looked up to see dark clouds gathering overhead.
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